fbpx

Hiring with AI, fairer, faster and better

Why video Ai will kill your D&I star

BY Barbara Hyman

post-fetured-img

Right now video screening is the solution of choice for many, given the challenges of recruiting during the pandemic. Every day I’m asked about video solutions, and every week there seems to be a new video solution for hiring.

This isn’t people simply switching to Zoom, but rather embracing AI  video platforms where you are judged by algorithms. Often algorithms crawl these videos to identify top candidates.

This is not great. In fact, it’s horrifying. Not all video interviews are bad, given the pandemic it’s often become a necessity as a default for face-to-face interviews in the final stages of a recruitment process. But when it comes to top-of-the-funnel screening with first interviews, video interviews lead to biased outcomes.

Put simply, image and video recognition is built to favour white faces. In the documentary Coded Bias an M.I.T. Media Lab researcher Joy Buolamwini found that the algorithm couldn’t detect her face–until she put on a white mask. There are hundreds of validated research findings which confirm this.

Video invites judgement. It adds stress to the candidate with added pressure around hair and makeup, picking the right fake backdrop (yes, there are hundreds of advice columns on this), and practising and rehearsing your answers until you nail the recording. It turns a simple interview into a small theatre production.

Not everyone is comfortable on video, most especially introverts, people with autism, and people who feel marginalised. These factors do not influence or speak to a person’s ability to do a job, but by using video as part of the interview process they are put at a deep disadvantage. What percentage of people are you excluding just by using video?

Chat is a better option. It solves the challenges of remote interviews while being inclusive.

Try it for yourself, we’ll send you real results. 

Do you want to
hire faster?

If the answer is “Yes” then watch the video to see how introducing AI into your hiring will make it 90x faster and deliver you brilliant results.

Love PredictiveHire

Get Loved by Candidates!

Don’t listen to us, read what real candidates who have experienced Predictive Hire say!

READ OUR REVIEWS!

RECENT BLOGS

Topic

Do you want to
hire faster?

If the answer is “Yes” then watch the video to see how introducing AI into your hiring will make it 90x  faster and deliver you brilliant results.

Get our insights newsletter to stay in the loop on how we are evolving PredictiveHire