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What inspires us

Articles & Whitepapers

Often referenced in our own blogs and scientific papers, these are deep dives on NLP /ML, predictive analytics, personality assessment and HR tech trends.

Nudge management: applying behavioural science to increase knowledge worker productivity

Nudge management: applying behavioural science to increase knowledge worker productivity

Article abstract

Knowledge worker productivity is essential for competitive strength in the digital century. Small interventions based on insights from behavioural science makes it possible for knowledge workers to be more productive. In this point of view article, we outline and discuss a new management style which we label nudge management. Nudge is a concept in behavioural science, political theory and behavioural economics which proposes positive reinforcement and indirect suggestions as ways to influence the behaviour and decision making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement.

Why we love it

We liked reading this because it mirrored what we read from candidates every day after their receive ‘MyInsights, their personalised insights profile. We believe that every person regardless of their role craves personal growth. The feeling they have when they receive that report- priceless for our team. “Thank you for your email. I did find it useful as it has made me really think about my workplace and personal life by self-reflecting. I feel since reading this, I have stepped up in a few different situations including at work where I had stepped up in a temporary leadership role.

Personally, I have been practising speaking my mind and let go of toxic friendships and make decisions more easily. And … After getting the insight of what you see of me & your reasoning it made me think about workplace moments & how well I’ve responded to situations as well as make me think about alternative ways I could have reacted & received differing outcomes.

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