Often referenced in our own blogs and scientific papers, these are deep dives on NLP /ML, predictive analytics, personality assessment and HR tech trends.
Nudge management: applying behavioural science to increase knowledge worker productivity
- BY Buddhi Jayatilleke
- DATE: April 14, 2020
Knowledge worker productivity is essential for competitive strength in the digital century. Small interventions based on insights from behavioural science makes it possible for knowledge workers to be more productive. In this point of view article, we outline and discuss a new management style which we label nudge management. Nudge is a concept in behavioural science, political theory and behavioural economics which proposes positive reinforcement and indirect suggestions as ways to influence the behaviour and decision making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement.
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