LIVE! Candidate Feedback:

Thank you for your feedback, I am always open to criticism and opinions on how I can better myself, I always look forward to moving forward and having a good time in the process, thanks very much, I look forward to hearing from you.. Regards Bill

It discussed qualities I already felt I had showing the way in which they got these results is accurate an correct.

I thought my results were quite personal and accurate. I really liked this as well as the coaching tip!!

This was very useful it helped show me in a light I don’t often see myself in and helped to extraordinarily boost my self confidence!

Hello I thought it gave me things I could sharpen up on and it’s also nice to get something like this back sometimes

This is bang on, thank you

In depth knowledge about my personality was made known and can be used as a pivotal point for my growth. :)

Wow the personality traits were very accurate! I will definitely follow the actions given to improve where I lack. I love how Iceland looks into me as an individual it makes me feel happy to know they are looking after me and comfortable to work with them if I receive the opportunity. Thankyou

It made me happy to think I have more skills then I thought i did .

That feedback helped me to gain more confidence about myself and the direction I’m heading toward. Thanks .

I am always looking for new ways to try things so I don’t believe I travel the road well worn. Thank you.

Very interesting and accurate.

The outcome of the questionnaire has given me a perspective on how I am portraying myself as well as noting my strengths and weaknesses. The coaching tip is constructive and a good guide in furthering development in my personal and career achievements.

This information has help me to move forward and found this very interesting

This helped me get a better insight of how my personality is portrayed to others

This email is identical to my colleague. Could kindly send me results that apply to me? Kind regards Amanda

I thought it was useful as it was very accurate and I am now thankful that there are things that i can improve on.

its always useful to receive information on what others perceive of you, insights and information that you can use to grow and address areas where improvement is needed or adding to your strengths.

It shows me what to expect in an interview and i must get prepared for my interview.

First I would like to thank you so much for getting back to me and seeing the great strengths in me as an individual I'm so glad it came across in my application and hopefully hear from you soon.

I found this very useful and seems to be a true profile for myself. I think this will help me if I get to an interview person to person.

I feel more confident in what I am doing and who I become

I found it very useful and encouraging

Yes I need to be confident all the time and say my voice within a group conversations and also learn to socialise with different cultures In grow as.a person

Wow wow wow that was so spot on! Thank you.

Have to say, based on those few answers, the result is pretty much, ME. Or, at least, the image I have of myself. Perfection as opposed to efficiency, is definitely true. May, sound defensive, another of those characteristics, but maybe a result of the kind of work I have done over many years. Being accurate was often much more important than speed. Fully aware of this, as it sometimes translates to other areas as well. Certainly would not be good in a busy call centre where quantity may be more important than quality, but, not looking for that kind of work. Thank you again, and stay safe.

It’s also helpful to know where you sit in any environment. Your assessment of my personality traits are interesting and provide great information

Very inspired. I feel like the internet is very advanced at deconstruction and it’s enlightening. Thanks for the advice

Thank you for your response, yes I did find this useful. I need to practice using my voice and validate my opinions.

This is so true to the person I am

It gave me helpful advice in how to handle situation and use how people in the interview process may view my answers I can work on my weaknesses and continue to build on my strengths to do better.

I found this useful because it does describe myself quite accurately and I’m pleased with how you perceived me.

It was interesting to read the information gathered from my responses. I found this to be positive,

This really useful as I can show my friends and family.

I found useful as information you given me is true and does help me long the way.

I have found this useful because it explains who I am, and all the insights about me were very accurate.

It helped me to know my personality type and what to be focused on.

It was very useful because I've learned how to be responsible and take charge in every situation that I face at a workplace.Thank you

Very innovative, efficient and the comments are quite spot on.

It made me reflect on myself, see my key elements of my personality. It was amazing

All feedback is useful in development, so I'm extremely grateful for it, thank you!

It is interesting to hear how I am perceived . I can reflect from this feedback Thank you

I found this useful, it feels like the company already knows who I am and it summarized my personality in a better than I could have done it. Thank you for that.

What inspires us


Totally non-curated and merely a collation of the team’s diversity and diverse reading habits.

Personality. What makes you the way you are

Personality. What makes you the way you are

Author: Daniel Nettle

Why we love it

Buddhi, Our Principal Data Scientist recommended this book to me. I read it in a weekend.
Written by Daniel Nettle, a British behavioural scientist, it goes into the pedagogy of personality measurement discovering that all the way back to 1884, natural language was considered a sensible and obvious way to measure personality. The author has done a wonderful job of bringing personality to life, using real case studies and people he has interviewed as part of his research to descriptively illustrate the continuum of the Big 5 traits in personality.

What I learnt from it

Everyone has all the 5 traits just as everyone has a height or weight. Where we differ is the magnitude. One takeaway for me was that “conscientiousness is the most reliable personality predictor of occupational success as opposed to the personality requirements of a particular job”. Nettle weaves in the heritability of personality traits and shows how the variation between people’s personalities helps preserve our species. There is neither good nor bad in where you stand in the personality trait scales. What is important is knowing one’s personality and gaining a higher level of individual agency over one’s life, making better choices in key life decisions like selecting what to study, what career to pursue, and whom to marry.

Civilized to Death

Civilized to Death

Why we love it

Christopher Ryan raises the question, is life really “better” or are we “happier” than our pre-modern hunter-gatherer ancestors? Better and happier might be relative terms, but at least with regard to our health, wealth, longevity, work and leisure, are we in a better state today?

What I learnt from it

The takeaway is not to undo life as we know it and become foragers, but to question some of the driving principles of modern civilization that has led to some clearly undesirable outcomes. For example, why are lot of us unhappy and unengaged with the work we do? Ryan coins the phrase “Narrative of Perpetual Progress” (NPP) to explain the shared belief we have on the superiority of civilization and to take as given that “progress” makes the future better.But if we put “progress” under a microscope, would we find this to be the case? Using forager life as a reference point in answering that question creates a renewed sense of appreciation for our forager ancestors, which most us think of as “primitive”. There clearly are lessons to be learnt from them.

For example, I found the following explanation of how hunter-gatherer survival activities (what we today call work) can be seen more as “play” than some reluctant activity most of us want to trade-off with leisure or “life” as in work-life balance.

Wouldn’t it be wonderful if we can say the same about work today? Maybe then we wouldn’t look forward too much to the weekend or for that matter Monday might excite us more than Friday!

Why it’s a must

For anyone interested in answering the question “can we make things better?”, it is a great starting point. Ryan focuses mainly on the perils of modern civilisation and how forager way of life can help us understand our true nature. I find that it also brings to light the value of advanced technologies such as AI and automation, how those can help people focus on more enjoyable work or gain more leisure time for example.

Who should pay attention?

Business leaders, Anyone who values human well-being



How Smart Machines Think

How Smart Machines Think

Author: Sean Gerrish

Why we love it

Because this was recommended by Matt, one of our awesome advisors. It has everything you’ve always wanted to know about self-driving cars, Netflix recommendations, IBM’s Watson, and video game-playing computer programs.

Google Books Write-Up

The future is here: Self-driving cars are on the streets, an algorithm gives you movie and TV recommendations, IBM’s Watson triumphed on Jeopardy over puny human brains, computer programs can be trained to play Atari games. But how do all these things work? In this book, Sean Gerrish offers an engaging and accessible overview of the breakthroughs in artificial intelligence and machine learning that have made today’s machines so smart.

Gerrish outlines some of the key ideas that enable intelligent machines to perceive and interact with the world. He describes the software architecture that allows self-driving cars to stay on the road and to navigate crowded urban environments; the million-dollar Netflix competition for a better recommendation engine (which had an unexpected ending); and how programmers trained computers to perform certain behaviors by offering them treats, as if they were training a dog. He explains how artificial neural networks enable computers to perceive the world—and to play Atari video games better than humans. He explains Watson’s famous victory on Jeopardy, and he looks at how computers play games, describing AlphaGo and Deep Blue, which beat reigning world champions at the strategy games of Go and chess. Computers have not yet mastered everything, however; Gerrish outlines the difficulties in creating intelligent agents that can successfully play video games like StarCraft that have evaded solution—at least for now.

Gerrish weaves the stories behind these breakthroughs into the narrative, introducing readers to many of the researchers involved, and keeping technical details to a minimum. Science and technology buffs will find this book an essential guide to a future in which machines can outsmart people.

Invisible Women: Data Bias in a World Designed for Men

Invisible Women: Data Bias in a World Designed for Men

Why its a must

Whilst the audio version does feel a bit didactic at times, the narrator is so frustrated at the disconnect between the facts and what people believe about the presence or not of bias. There is some solid data referenced which reflects the deep and wide research that has gone into uncovering often invisible nature of gender bias in many sectors.

Winner of the 2019 Financial Times and McKinsey Business Book of the Year Award
Winner of the 2019 Royal Society Science Book Prize

Amazon write-up

“Data is fundamental to the modern world. From economic development to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives.

Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women​, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.”


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